Anti-litter shock tactics unveiled as campaign for cleaner city steps up
RUBBISH dropped in Derby city centre will be left lying in the streets over one weekend in an attempt to shock people into taking more action themselves to stop littering.
The idea has been revealed by Councillor Ranjit Banwait, the city council's ruling cabinet member responsible for neighbourhoods. It forms part of a campaign to tackle fly-tipping and create a sense of responsibility in the community.
Mr Banwait said: "We are currently developing a series of initiatives to highlight the work of our street cleansing section and to demonstrate what the city could look like without this vital service in operation.
"One initiative we are currently planning is a city centre litter stop. This is a radical shock tactic which means suspending our regular litter collection for one weekend.
"We hope this will demonstrate the amount of litter that is generated in the city centre and, therefore, highlight just how much litter is dealt with by the street cleansing team."
The planned weekend of "non-action" will take place on Saturday and Sunday, November 17 and 18. However, a supervisor will still be on duty to ensure any hazardous litter is cleared away for public safety.
Mr Banwait said the purpose of the idea was two-fold; firstly to show people the consequence of dropping litter and secondly to highlight what would happen if the city council had to reduce the service due to funding cuts from Government.
"Our Streetpride street cleansing section provides an important and valuable service to the city and this is often unnoticed by most of the public," he said.
"Reductions in Government funding mean we have to be extremely clever in finding new ways to reduce the litter that is dropped in Derby and how we deal with it."
The Derby Telegraph has already highlighted the problems of fly-tipping and litter in the city, particularly in Normanton. In one case, the walls of an alleyway in Cromwell Road, Normanton were smeared with human faeces and both building and commercial rubbish were dumped outside homes. In another alley, between Empress Road and Mount Carmel Street, bags of rubbish were left stacked up.
Mr Banwait said the council would continue to work on ways of tackling the issue and that it was well aware of particular difficulties in Normanton.
"We are looking at further initiatives to highlight the problem of litter in Derby and we will have ongoing discussions with our partners and the community about how we can all work together to reduce the amount of litter in the city," he said.