Baked sees its profile rise after backing from Dragons' Den star Theo Paphitis
A CITY centre bakery and cafe has been given a boost by Dragons' Den star Theo Paphitis on social networking site Twitter.
Baked owners Victoria and Tony Jacobs took to Twitter to tell the Dragon about their award-winning business on the Strand.
Mr Paphitis set up a weekly contest called Small Business Sunday to help firms promote themselves and the products and services they provide.
The six businesses he likes the most are re-tweeted to his 317,300 Twitter followers every week. Baked was featured in the last few days.
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Victoria and Tony, together with their team at Baked, were amazed to find their business had been chosen.
Victoria said: "This is a great achievement for our business and has raised our online profile in a way that we simply couldn't have done ourselves.
"It's fantastic to have support from a well-known entrepreneur such as Theo."
Businesses re-tweeted by Mr Paphitis are invited to enter their profile on the Small Business Sunday website, which is sponsored by stationers Ryman, where Mr Paphitis is chairman.
In the past week, Baked has received a flood of messages from other Twitter users and some of them have become new customers at the cafe.
Baked tweeted on Wednesday: "A very busy day today, despite the snow. We've had new customers in who have mentioned our TheoPaphitis Small Businesses Sunday win – the power of Twitter!"
Baked's business profile is now featured online at www.theopaphitissbs. com.
Victoria, who opened the bakery in May last year, said: "Being a new business in such a harsh economic climate was always going to be tough.
"But Theo has recognised our hard work, dedication and commitment to our customers and helped spread the word about what we do to his Twitter followers."
Baked Artisan Bakery and Cafe is a family-owned and run business which serves freshly-prepared and home cooked food, including traditional artisan bread and cakes.
In October, Baked won the Best Newcomer Award in the Derby Food and Drink Awards.
For more information about Baked, drop into the cafe in the Strand or visit the company's website at www. baked-derby.com.
It can be found on Twitter with the handle of @baked DERBY.