Brian Holt in driving seat after taking over at five-star Mitsubishi dealership
THERE'S a new name over Derbyshire's main Mitsubishi dealership.
Brian Holt has bought out Chris Variava and takes ownership of the showroom, after-sales and parts operation in London Road, Alvaston, with the backing of the Japanese manufacturer.
And the message from Holt Mitsubishi is that there will be changes but that they will be underpinned by continuity from the familiar faces and experienced hands welcoming existing and new customers.
Managing director and new owner Brian Holt, who has been in day-to-day charge of the dealership since it first opened in 2002 and has put "cold, hard cash" into the business, said: "We have the full backing of Mitsubishi and look forward to continuing our great relationship with them.
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"We are a new company and we will be striving to improve everything we do.
"We were a five-star rated Mitsubishi dealer before the buyout and it's difficult to improve on that when five stars is the top rating – but that's our target.
"From January we will take a fresh approach to our marketing and retailing strategies but customers can rest assured that the expertise they have come to expect is there right from the start."
Ilkeston-born Brian has a team of 12 under him and senior figures include aftersales manager Ted Armal and parts manager Andy Read, who both have ten years with the franchise."
So, it's exciting times for Brian Holt and his team and Mitsubishi, with two new models due to join the marque's line-up in 2013, the refreshed Outlander, a seven-seater 4x4, and the all-new Mirage supermini, which is set to replace the Colt.
The arrival of the Mirage means there are some amazing deals to be had on remaining new Colts, down from £9,500 to just £6,995.
Brian said: "We have to clear our stock of Colts by February, hence the fantastic reduction. It's a great little car for that price and comes in three- and five-door versions."
For more information, visit Holt Mitsubishi at 998 London Road Alvaston (DE24 8QA), or call 01332 861100.