Chamber gives full support to our campaign to clean up city
THE Clean Up Derby campaign has received backing from the Derbyshire and Nottinghamshire Chamber of Commerce.
Chamber chief executive George Cowcher said keeping the city clean and tidy was more relevant in tough economic times to encourage investment in the city.
Mr Cowcher said: "I think taking pride in our city is extremely important.
"Making sure areas look their absolute best is vital for good first impressions and for quality of life.
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"As such, the campaign will get our full support."
Mr Cowcher said that, despite the cuts in funding the city is facing, Derby should aim to be the very best when it comes to cleanliness.
He said: "Land owners and property owners need to take responsibility for how their area looks.
"Like all cities, Derby has its scruffier quarters but I wouldn't say it's any worse than many places.
"Derby really could become the best if people start looking after the city.
"If transport routes, including railways, are kept clean and tidy and as graffiti free as possible, it gives a better image of the city.
"Graffiti gives out an image of a lack of pride and that's not the first impression we should be giving out."
Mr Cowcher also said the Clean Up Derby campaign had even more relevance in tough economic times.
He said: "It's even more important in a time that we want to do our very, very best and present the city in its best light and make sure we are maximising on potential for investment.
"It's not a time for sitting still."
The Clean Up Derby campaign – which wants to encourage people to take more responsibility for their rubbish – was launched in November.
The campaign has already highlighted several hot spots which have been cleaned up.
These include the car park of the William Caxton pub in Sunny Hill, parts of Friar Gate and a disused Rolls-Royce car park in Nightingale Road.
The campaign has received support from the Mayor of Derby, the Derbyshire Wildlife Trust and the Bishop of Derby.
There was also cross-party support for the campaign at the city council.