Clean Up Derby: City Mayor and Bishop back new litter campaign
LITTER is a blight which can drag down neighbourhoods, ruin trade and destroy community pride – now we want you to help us take action.
Mattresses leaning against walls, sofas dumped on pavements, household rubbish strewn in the streets and builders' waste filling alleyways are all common sights.
The Derby Telegraph is launching a Clean Up Derby campaign and we want you to get involved. Send us your pictures of littered neighbourhoods so we can shame the culprits.
Often, due to lack of information from the public, litterbugs go unpunished and it is also easy to blame the council for failing to take action.
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The problem stems from something less tangible – a lack of pride and responsibility. We want you to be proud of keeping your streets clean and ashamed of unsightly mess.
We want you to let us know where the worst areas are and send us images. We will send these pictures to Derby City Council – which is organising a series of clean-up blitzes – so it knows where the focus of the next operation should be.
Our campaign is being backed by high-profile figures who also want to see the community take responsibility.
Bishop of Derby, the Rt Rev Alastair Redfern, was delighted to back the Derby Telegraph campaign. He said: "There is a lot of research which shows that there is a direct link between a clean neighbourhood and the well-being of the community."
Also backing our drive is the Mayor of Derby, Councillor Lisa Higginbottom. She said: "We all need to take responsibility for keeping our city's streets clean and not dropping litter. Take it home with you whenever you can.
"The council's street cleansing team provides an important and valuable service to the city and this is often unnoticed by most of the public.
"Reductions in Government funding mean we have to be extremely clever in finding new ways to reduce the litter that is dropped in Derby and we will fight to protect our vital public services.
"We are working with our partners and the community on how we can all work together to reduce the amount of litter in the city.
"Residents have asked us to help them take action in their communities and we have already carried out some community-based clear-up events which targeted fly-tipping and litter. Businesses have been very supportive in helping us to keep Derby clean and tidy.
"We would encourage people to support our campaign to lobby government for a Fair Deal for Derby so that we can protect our vital public services for the future."
Councillor Ranjit Banwait is the city council's cabinet member responsible for neighbourhoods and is behind the authority's own Take Pride in Your Street scheme. He said the Derby Telegraph's campaign came at an ideal time.
Mr Banwait said: "We want to ensure our city is attractive, clean and welcoming to our residents and visitors.
"We support any efforts to encourage people to take responsibility and make sure they dispose of litter properly."
Derby Telegraph editor Neil White said: "I have a real passion for making a difference to the city of Derby during my time as editor.
"One of the things that annoys me the most is the amount of rubbish that is chucked out, blighting our city.
"Responsibility for keeping Derby pleasant and rubbish-free cannot be solely laid at the door of the city council.
"Everyone who lives here should play a part, either by thinking twice before not disposing of litter properly, telling the authorities about litter hot spots, or taking down details if they see anyone littering. If we can get everyone in the city to back our campaign, it will make a real difference."
'Community should pull together towards a cleaner Derby'
A message from Councillor Ranjit Banwait, the city's cabinet member responsible for neighbourhoods...
FIGURES show that around 2.25 million pieces of litter are dropped every day in the UK and when people drop litter and spoil our streets we are all paying to clean it up.
"We have been working with our neighbourhood boards to support them to develop clear up events in parts of the city where our more deprived communities are and we want to work alongside them to help them to improve their neighbourhoods rather than impose dik tats from on high.
"We have already seen some of our city centre businesses rise to the challenge and meet their responsibilities in making our city litter-free.
"In the recent litter stop weekend to highlight the impact on essential services, a major food retailer took the lead to collect up litter that had accumulated and I would like to see more of this corporate social responsibility.
"It is good to see all sections of our community pull together to tackle the problem of litter and to work towards a cleaner and brighter future for Derby. I very much welcome the Derby Telegraph's campaign against the scourge of littering and look forward to this proactive collective approach."
A plea from The Rt Rev Dr Alastair Redfern, Bishop of Derby ...
"I AM happy to support the Derby Telegraph and the Derby City Council's campaign to clean up the streets of Derby from litter and fly-tipping.
There is a lot of research which shows that there is a direct link between a clean neighbourhood and the well-being of the community. People feel happier and healthier so this campaign will reach much further into the community than the initial visual impact of a tidy street.
"The churches have played a great part in environmental awareness over many years particularly through "Eco-Congregations", of which there are at least four so far, including Derby Cathedral.
I am sure that there will be a lot of support for this campaign across the county not just in the city. Derby is a wonderful city with a rich history of which everyone should be proud.
It is important that the urban environment should be treated with the same respect."
SEND US YOUR PICTURES: Send your litter pictures to firstname.lastname@example.org or post them to Derby Telegraph, Northcliffe House, Meadow Road, Derby, DE1 2BH marked for the attention of Newsdesk. Don't forget to state where they were taken.