Consultancy appointed to carry out review of Derbyshire’s tourism performance
A BODY that aims to create economic growth in Derbyshire and Nottinghamshire has appointed a consultancy to assess the contribution tourism makes in both counties.
D2N2 Local Enterprise Partnership has called on Manchester-based Colliers International Destination Consulting to carry out a major review of the “visitor economy”.
D2N2 is a public/private sector partnership, which aims to boost job creation, skills development and economic growth in both Derbyshire and Nottinghamshire.
It hopes to use Colliers’ findings to produce a Visitor Economy Investment Plan, which will shape future policy and promotional campaigns and provide evidence to support financial investment in the sector.
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Colliers will work with Experience Nottinghamshire and Visit Peak District and Derbyshire on the review.
Frank Horsley, head of economic regeneration at Derbyshire County Council and lead D2N2 representative for Visitor Economy, said: “The Colliers’ proposal represents a very innovative approach to this project and their experience and expertise will no doubt help D2N2 deliver its aims for the visitor economy, making Derbyshire and Nottinghamshire a global destination of distinction.”