Cyclist Dave had gotta lotta bottle as he helped launch the Milk Race
With the Tour of Britain coming to the county on Monday, Joey Severn went to meet the man behind the competition's former life.
Walking into Dave Orford's front room is like stepping into a cycling museum.
Pictures, trophies and medals adorn the walls.
Above his television, there are seven rainbow jerseys.
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Each marks one of the years the 82-year-old was crowned veteran world champion in road racing and time trials.
But while the Orford name is famous in the world of cycling, it is less well known for the instrumental role it played in the creation of the Milk Race.
The race ran for 35 years and in 2004 was dragged back into existence as the Tour of Britain, which passes through the county on Monday.
And while Dave has earned many cycling accolades, his part in creating the Milk Race has largely gone untold.
In 1957, Dave was working for the British League of Racing Cyclists organising events around the country and searching for sponsorship.
He said: "At the time I was running 21 races a year.
"The support from the amateurs was incredible but there was a need for sponsors and I had to find that money.
"I wrote to loads of companies like Midland Bank and the makers of Ovaltine and, over time, I got very good at writing letters.
"Basically I used the same words they did in their replies and refined it over time."
Dave was using all his own money to travel to meetings, had to take time off work to visit potential sponsors and was never paid a penny for his trouble.
For Dave the love of the sport was all he needed.
He said: "I saw that the Milk Marketing Board was running a "Drink More Milk" campaign and thought we could use that to get sponsorship for races.
"So I sent them a letter and they invited me to London to meet the Milk Marketing Board to discuss the plans.
"I suggested that if they supported the tour, every semi-pro rider or independent would have "Drink more milk" sewn on to their jerseys.
"I also said that the winner could receive a £10 bonus, which, back then, was a serious amount of money.
"Before I went in to the meeting, I took about six caffeine tablets that nurses used to stay awake at the time to keep me alert.
"It was the only time I took any performance-enhancing drugs!"
The Milk Board was interested in the idea but thought it would be better for it to sponsor a major international marathon.
Dave said: "The Milk Board wanted to know what made the Tour de France so popular, so I explained to them how it worked.
"I told them while there were national teams that everyone could cheer for, there were also teams from each of the regions that they passed through so there were local riders that people would know.
"Often in the tour, they would allow one of the local riders to peel off and make a sprint through the town out on his own.
"The local press would get a picture of him and then he would be rolled back into the peloton. They would never let a serious rider get away – only the local men to do it."
The Board were happy with the proposal and so the Milk Race was born.
But in its first two years it was hit by controversy.
Dave said: "It was originally for both pro-amateur racers and amateurs.
"But more and more fully professional riders, particularly from Eastern Europe, started entering and it was decided that the race would be only open to amateur riders."
It is quite remarkable that what became one of the biggest cycling events in the UK was all due to Dave, who lives in an unassuming house in Chesterfield Road, Belper.
The only clue for passers-by that a former world champion lives in the house is a piece of painted wood tacked to the door.
On it are the rainbow colours that are emblazoned over every racer that wins a world championship.
But the world-beating cyclist began his cycling career in very different circumstances.
He said: "I am originally from Southend on Sea but was evacuated after Dunkirk and I moved in with a family in Ripley.
"They were fantastic people and the sense of community with the miners in that area was something that I had never experienced."
Dave passed the test to get into the Southend on Sea Grammar School which had also been relocated north.
He said: "It was using the same buildings as the Mansfield Grammar School at the time but I moved to the Bemrose School later.
"Because of how much education the evacuees had missed when I moved to Bemrose School, I couldn't do the work and I asked my mother if I could change schools."
Dave finished his schooling at 14 and it was a year later, through a tragedy, that he began cycling.
He said: "My mother was a widow and had moved from Southend on Sea.
"She married a man from Derby but died when I was 15.
"My stepfather was a very different man after my mother passed away and it was then I took up cycling.
"I got out and started riding all over the county and saw a great deal of the Derbyshire countryside."
But it was by chance that Dave came across organised cycling.
He said: "I bumped into a group of touring cyclists and joined them and went all over the country.
"What I found most amazing was the distances they went. I was only 15 but we were doing 120 miles a day."
After that Dave joined Derby Mercury in 1947 and never looked back.
During his National Service, Dave raced in the team for the base at RAF Benson.
He said: "We had a very good team there but our commanding officer never knew anything about it.
"We were given money to go to races by train but we would always pocket the money and ride there instead.
"It was great. We would leave the base on say a Tuesday, ride anything up to 100 miles to the race, stay over that evening, race on the Wednesday and then return on the Thursday.
"We won the team part of one of the races and the medals were sent back to the CO.
"When we got called up to see him later that week we thought we were for it.
"But he was great about it and gave us our medals and said that we had brought honour to the base and had done a damn site better than the rowing team who had won nothing all year!"
After leaving the force, he worked at the former Carriage and Wagon Works but his cycling career was always ahead of any work ambitions.
He said: "I cycled all over the continent and in all the classic races as a semi-professional.
"The cycling in Belgium was always fantastic and the French public's love of the sport is enormous.
"There were highs and lows but I wouldn't change any of it."
And nothing has made Dave more proud than the achievements of British cycling this year.
He said: "What Bradley Wiggins has done is fantastic. There are so many different people getting interested in cycling now, which is great."
Dave, who only gave up cycling last year, will be watching the current hero of British cycling as he passes through the county.
Dave said: "I will go down to Duffield to watch. There is a sprint there which will be really exciting to see."