Dealer news: Bristol Street Motors
BUDGET motor brand Dacia is coming to Derby as part of the growing family of Bristol Street Motors franchises in Sir Frank Whittle Road.
It is likely to help the Romanian marque gain a large foothold in cash-strapped austerity Britain predicted by CAP, the car information experts.
It believes the time is right for "no frills" motoring in Britain and points to Dacia's success in Germany and France as evidence that the brand can win motorists over.
They also believe that success for Dacia could put the brakes on Chinese ambitions to target the UK car market by getting in first to meet demand for good quality cars at prices around 30% below existing mainstream models.
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From humble beginnings, it has gone from strength to strength since it was bought by Renault in 1999.
It has been the fastest-growing automotive brand in Europe for the past eight years, rising from under 5,000 sales in 2004 to shifting a mighty 350,000 last year.
At just £5,995, the entry-level Sandero Access (pictured) is the most affordable new car in the UK.
Put down a deposit of £1,845, at 9.4% APR and it costs from as little as £69 per month through a Dacia Dimensions personal contract purchase, and that's little more than a gym membership or satellite television subscriptions.
With a deposit of £699, at 9.9% APR, monthly payments are just £99, an incredible price for a supermini capable of seating five adults in comfort.
The Dacia Duster SUV meanwhile will be available from £8,995. Both cars can be pre-ordered online with a no quibble refundable deposit of just £100 or at one of the 135 Dacia retailers nationwide.
The Duster is now the UK's most affordable new SUV and with a £3,179 deposit is available at £99 per month.