Derby County's climb-down over season ticket prices 'too little too late'
DERBY County has announced a re-think over its £200 increase in the price of a season tickets for some disabled supporters.
The Rams have now taken the decision to knock £90 off the price of a new season ticket – bringing it down from £390 to £300.
The decision comes after the father of an autistic fan took exception to the recent price increases at the club.
Bruce Ward, of Beech Avenue, Willington, and his son, Nathan, 26, have been going to games together for 15 years.
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But Mr Ward said he would still think twice before renewing his season ticket.
Mr Ward said: "It really leaves a nasty taste in the mouth. Even with this latest cut, it's still a 50% rise in the cost of a ticket. People that I have spoken to have been really annoyed by this and I know a lot of people who are thinking of not renewing.
"It is being run like a business instead of a football club. They have really bought it into disrepute."
Derby County announced changes to the prices of season tickets last Tuesday. The club said this would mean a price freeze for a majority of fans if they renewed their tickets by April 14.
But the changes will have an impact on some senior and disabled season ticket holders and the Derby Telegraph was inundated with letters from fans who were angry at the price increase.
Mr Ward said he felt "betrayed" by the club he has supported for 50 years after his son's season ticket increased from £190 to £390.
Now a spokesman for Derby County has confirmed the latest price reduction.
He said: "Having taken on board feedback from Mr Ward and other disabled supporters within the North West Corner area, the decision has been made to downgrade that section from category C to a category D price.
"This applies to that particular area of the stadium only."
But, for Mr Ward, the drop in price was too little too late and he said he would be driving to Burton instead.
The 59-year-old said: "It is still just too much.
"Next season me and Nathan will be going to the odd home match and will be travelling over to see Burton and watching some league football.
"They thought they could increase the prices and nobody would complain and, if I hadn't, they wouldn't have changed.
"With these ticket prices, I reckon they will be going back to the old Baseball Ground days when we had 16,000 or so at games.
"The CEO Sam Rush offered to show me round the ground after I spoke to him last week.
"It should be me showing him round, he's only been here five minutes."