Derby anti-fur campaigner wins international award (with video link)
A STUDENT who created a video urging shoppers not to buy clothes made from real fur has won an international contest.
Mair Perkins, of Werburgh Street, in Derby, landed first prize in the inaugural Design Against Fur competition, beating hundreds of other entrants from across the globe.
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Mair Perkins
The University of Derby student created a one-minute animation aimed at highlighting how she believes animals suffer as a result of the fur trade.
It features a shopper visiting a store that has animals in cages and clothes with labels that read '20% polyester, 80% German Shepherd'. As her reward for winning, the 21-year-old animal lover will receive a $1,000 prize – which, she says, will be useful for paying off her overdraft.
Mair, a vegetarian who volunteers for Derby's RSPCA branch, said: "I was really surprised. I had no idea I would win.
"I found out through an e-mail and had to check it with my tutor. I did not want to get my hopes up in case it was a prank e-mail.
"I always think 'oh, there's going to be someone better than me', but this shows there's no harm in having a go."
The third-year visual communication animation student was encouraged to enter by her tutor and took two months to create her masterpiece.
She started out by creating storyboards before coming up with illustrations, scanning them into a computer and using software to create the final animation.
The contest invited participants to design a creative, effective animation clip sending an "important, compassionate message that the wearing of fur is cruel and unnecessary".
Mair will also receive a certificate and her work will be promoted on the internet.
The judging panel included representatives of US firm Free Range Graphics, specialists in internet movies for charity groups.
Mair, who would like to work in the movie industry, said: "The animation's aim is to inform people about fur and show them how they can act to help the animals.
"I don't think there are many people who actually think wearing fur is acceptable but it is important to raise awareness about the suffering of animals.
"Many of them are kept in really poor conditions in places like China. I care deeply about this issue and I hope my animation can help in some small way to bring an end to the cruelty.
"Fur isn't just sold in exclusive fashion shops, it is sold in high street stores, too. People need to look at the label of the clothes they are buying."
Nicki Brooks, director of campaign group Respect for Animals, praised Mair's work.
She said: "We are delighted for Mair. Her film is very effective without being too graphic.
"It conveys well the message that consumers can make a real difference to the lives of tens of millions of animals killed every year in the name of fashion.
"The message is clear: don't buy fur."
To see Mair's animation, visit www.mairperkins.co.uk.







10 Comments
by Sarah, Surrey
Tuesday, January 13 2009, 3:31PM
“It makes no difference to the animal whether it's being killed for fashion, food, sport or because it's dangerous or inconvenient to people; or whether it's death is considered "necessary" or "optional" - it's the being killed that's the issue. All vegetarians would agree, or they ought to.
If you consider it acceptable to kill an animal for any one of the above reasons then you cannot object to other people choosing any of the others. The only issues then that can be considered are how the animal is killed, the life it leads up until the moment it is killed, and the impact on the rest of the species and the environment if it is killed. Killing a rare panda for food using a bow and arrow would be wrong unless there were absolutely no alternatives (in which case the panda would probably be dead anyway), painlessly killing a farmed mink brought up in a mink-friendly caging system because you want to wear it's skin would be OK.
Personally I do eat meat and I wouldn't wear fur, but that's because I like one and not the other, and I wouldn't impose my choices on anyone else.”
by andy, lawless derby
Tuesday, January 13 2009, 12:24PM
“There's nothing wrong with killing animals for fur. Many years ago i had a donkey-jacket that was very snug and warm.”
by Major Chord, Littleover
Tuesday, January 13 2009, 11:43AM
“Andrea. Being at the top of the food chain and apparently created in God's image, has granted mankind the power of choice. From my own experience as a country boy, human predators kill their prey before using any of its parts.”
by ann, heanor
Tuesday, January 13 2009, 11:27AM
“Animals being skinned alive for their furs is cruelty at its worst. And anyone who thinks it isn't cruel should have it done to them. If an animal has died of natural causes, or even for the meat market then perhaps that's a different matter. But to kill an animal solely for its fur is totally wrong. Well done to you, Gemma - be proud of yourself and know you are a good person.”
by Andrea, Derby
Tuesday, January 13 2009, 11:12AM
“Major Chord - what about the animals choice?”
by Andrea, Normanton
Tuesday, January 13 2009, 11:11AM
“Major Chord. What about the animal's choice?”
by Major Chord, Littleover
Tuesday, January 13 2009, 10:36AM
“Gemma. If I wanted one and could afford one , I would like a full length wolfskin fur coat. I would like the CHOICE to be able to buy one.I do not want anyone's choices in a free world to be dictated by a minority who believe that because of emotional campaigning they have a valid case for everyone else to dance to their tune. If you have the type of 'anti-fur' conscience as does Mair, and many others ,then don't buy fur. Simple. But please don't dictate that others should be governed by feelings you have. Reasoned argument is sensible, violent and offensive campaigns such as we have seen by protesters against Huntingdon Life Sciences, is not. Mair's presentation is well thought out, but alienating. I am not a vegetarian and like many others do not wish to be told how we should freely think. For example, say I could not stand and will not wear a baseball cap as I find them offensive because they indicate to me American values,a mind set and social comment which is less than flattering. But I will not wage a campaign for their abolition (yet) . It's question of choice based on whatever conscience you possess.”
by Judge, Derby
Tuesday, January 13 2009, 10:16AM
“Lol, Major...
The issue isn't about fur in itsself being bad, but the cruelty involved in raising them in brutal conditions, mainly to reduce costs, before skinning them alive!
It's basically a question of morals... like why don't we wear human skin?
There's lots of it about, it's mostly humanely raised, it comes in increasingly large sizes and it's probably a good insulator...
Some even come with snazzy tattoos!!! ;)
Interesting animation btw... :)”
by Gemma, Derby
Tuesday, January 13 2009, 9:45AM
“@Major Chord - yes but there's a difference between needing the fur to keep warm because that's all there is available, and killing animals purely for fashion. That's what she is campaigning against.”
by Major Chord, Littleover
Tuesday, January 13 2009, 9:32AM
“So, is anyone who wears their grandmother's fox stole or pre-war fur coat going to feel guilty? If so why? These items may exist in many wardrobes and are not only historic fashion items ( a vegetarian's example of past animal depravity!), but some actually keep you extremely warm. We cannot bring the creatures back to life from whence these furs came. Does this young lady feel she can morally condemn Eskimos and Lapplanders and others who rely on nature around them to provide them with warm clothing and surviving on the meat these creatures provide? Can you see her freezing in the Arctic waving "Ban fur hunting" placards? No, because she will be having to wear very expensive man-made carbon foot printing garments which a survivalist hunter cannot afford . Furthermore, please ask the Arctic dwellers how a vegetarian could survive in frozen Arctic conditions. My advice would be to stay at home and modify her campaign. Mankind survived the harshest of conditions harnessing nature, it has been in our nature to use what naturally occurs around us for tens of thousands of years. That includes using fur and meat providing animals. The debate starts here!”