Derby memory man smashes three world records

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Tuesday, August 19, 2008
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This is Derbyshire

A DERBY man smashed three records to become the UK memory

champ for the second year running and regain the world number

one spot.

Ben Pridmore, of Hartington Street, memorised a row of 930

noughts and ones in just five minutes at the weekend contest in

London.

The 31-year-old, a qualified accountant, also accurately

recalled the order of seven packs of playing cards in 10

minutes and an 818-digit number on his way to the crown.

He said: "It's something everyone can do. But I'm still

pretty hopeless at remembering people's names.

"The standard in the competition gets tougher each year, I

have to keep on my toes.

"It was great to win, particularly as it was the second year

running."

The win means Mr Pridmore – who has an IQ of 159 – has now

qualified for the World Memory Championships, a competition he

won in 2004. It takes place in Bahrain in October.

The victory also means the grandmaster has regained the

coveted number one spot on the world ranking list for so-called

memory sports, dethroning rival Dr Gunther Karsten.

Mr Pridmore holds the official world record for memorising

the order of a randomly-shuffled 52-card deck, a feat he

achieved just 26.28 seconds.

Besides memory sports, he is also famous for his mental

calculation skills and took part in the World Mental

Calculation Championships 2004 and 2006.

He plays Othello and was the World Intelligence Champion

2001, an event which took place during the Mind Sports Olympiad

in London.

Mr Pridmore worked as a credit control administrator for

Parkhouse Recruitment, in Derby, before being made redundant.

He now works as a financial analyst at Boots and has written

How To Be Clever, a book on memory training and party

tricks.

In May, he won the Derby Memory Championship, while last

year he finished first in the UK memory tournament and

runner-up in the world and German championships.

He remembers playing card orders and lists of 10 numbers at

a time – including binary codes – by linking them to images. He

draws on what he knows most about to come up with his images,

particularly cartoon characters.

"For example, Homer Simpson is the nine of hearts and three

of hearts. Bugs Bunny is the five of hearts and six of

diamonds, and so on," he said.

"It takes a lot of work, I was not immediately brilliant,

but it's achievable by anybody."

Mr Pridmore, who dropped out of university in his first

year, admits he was mediocre at school, apart from maths,

because he hated revision, but has now learned that "practice

makes perfect".

He said his family have a laugh when he forgets things, but

his grandmother, 88-year-old Dorothy Robotham, of Chilwell, is

his biggest fan.

However, his memory career has not been without its lesser

moments.

In January, he was shown up by Ayumu, a seven-year-old male

ape brought up in captivity in Japan.

The primate did three times as well as Mr Pridmore at a

computer game, which involved remembering the position of

numbers on a screen.

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