Graduation 2013: Doctorates for top Royal Navy officer and founder of loyalty card scheme
A DISTINGUISHED commanding officer in the Royal Navy and a founder of one of the world's most successful customer loyalty schemes have been recognised for their achievements by the University of Derby Buxton.
Co-founder of the Tesco Clubcard Programme, Edwina Dunn, and Rear Admiral Peter Hudson CBE, both received honorary doctorates at the university's graduation ceremony in November.
Edwina Dunn, who was born in Buxton, started the market analysis business dunnhumby with her husband, Clive Humby, from their spare bedroom in 1989.
It quickly grew into a global customer science company, attracting some major clients before it caught the attention of Tesco, which was looking to better understand its customers.
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Together, they created the Tesco Clubcard Programme which was launched in 1995.
It has been critical to the success of the retailer and by the time Edwina and Clive sold their loyalty card business to Tesco in 2011 it had grown into an organisation of 1,500 people, reaching 350 million customers in 25 countries.
Mr Hudson was raised in the Chesterfield area and joined the Royal Navy in 1980, embarking on a Naval career that has spanned 32 years so far.
In that time he has held a considerable number of sea commands including of minesweepers, frigates and amphibious assault ships.
Today, he is responsible at Navy HQ for overall war-fighting capabilities of the naval service.
"Despite a career that has taken me around the world I still have a deep connection with Derbyshire and to be recognised in this way meant a great deal to me," said Peter.
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