Fashion designer stands up for 'real women' in new collection
ILKESTON fashion designer Fazane Malik is making a stand for real women by showing her next collection on both size eight and size 12 models.
Fazane has just finalised and photographed her autumn and winter collection, which she will be unveiling soon. And she has gone against industry norms in her choice of models.
She said: "I make clothes for real women and I get customers who aren't a size eight wanting to see what my clothes would look like on them."
She had hoped to also use a size 16 model but was unable to find one in time. But she intends to use one for her next collection.
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However, this has proved to be an unpopular choice with some in the fashion industry.
When Fazane showed the photos of the size 12 model to a major high street retailer in London, she was told she had made a bad choice and that the fashion world would not want to see anything bigger than a size eight.
Fazane is a graduate of the University of Derby's fashion studies degree. She has worked with designers in London and Australia, in a magazine's fashion department and for a clothing manufacturer.
However, in December she decided to focus full-time on her collections.
She is a big advocate of promoting local designers and showing the world that London does not have exclusive rights to the UK's fashion talent. She said: "I could have taken my collection to London but I wanted to come back to Derbyshire because I love it so much."
She is currently building a studio in Heanor and hopes to rent space to other designers and businesses to create a creative hub in the area.
Fazane will be heading to London High Street Fashion Week at the end of April.
The event is the first of its kind and aims to bring brands that sell in high street stores together with independent designers and retailers in a high-profile fashion event. Running from the April 26 to 28 in Shoreditch and Mayfair, it will incorporate a pop-up boutique and catwalk show.
Also at the event will be 22-year-old Derby vintage-wear designer Leren Connor.
Stacey Bell, Events Director for London High Street Fashion Week, said: "It is a fantastic opportunity for local small-scale designers who may not have the capital to invest in London Fashion Week. High Street Fashion Week offers them an affordable platform to get their designs noticed within the fashion industry."
Fazane's clothes are available via her website www.fazanemalik.co.uk, in 10 on-line boutiques and at Airr Clothing in Wirksworth.
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