Golden bin man set to surprise sensible Derby shoppers with prizes
IF you sensibly throw your litter into a city centre bin, don't be alarmed if a man dressed all in gold bounds up and offers his congratulations.
It is all part of Derby City Council's "Golden Bin" idea to encourage people to not drop rubbish on the floor.
The character, who has been named Ivor Bin-dit, will pop up when he sees someone put litter in a nearby bin properly – and reward them with a £5 gift voucher. It will be launched on Saturday and will initially run for a week.
The council said the cost of the scheme would be "negligible" as only 100 vouchers would be handed out at first.
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However, it could be expanded if the idea proves successful.
Councillor Ranjit Banwait said the idea was to encourage people to "bin it" and not drop litter on the streets of Derby.
He said the Golden Bin scheme was a fun way to get the message across that dropping litter affected us all and makes our city look dirty and uncared for.
"We thought that we could have a bit of fun with the idea of the Ivor Bin-dit character giving out his vouchers to people he sees using the bins," said Mr Banwait, cabinet member for neighbourhoods.
It coincides with the Telegraph's Clean Up Derby campaign, which wants to see people take more responsibility for the state of the city's streets and dispose of rubbish sensibly.
Mr Banwait is supporting our campaign.
He said: "We all need to take responsibility. It is unacceptable to drop litter and expect others to clean it up.
"Our street cleansing team do an excellent job but our valuable public services are under threat from government cuts. We need to band together to protect them.
"Let's all ditch our litter in the bin and see how clean and tidy the city can be."
As part of the council's wider litter strategy, three streets in Normanton have already been targeted in a cleaning "blitz". It saw fly-tipped waste removed, pavements swept, roads repaired, and graffiti removed.
The council is currently working up plans for when and where the next blitz will take place.