Jack and Lucy are brains behind new game
A MOBILE phone game devised by an 11-year-old boy and his nine-year-old sister looks set to send the fortunes of a Derbyshire design consultancy soaring.
Jack Handley came up with the idea for the interactive iPhone game, called Mooey's Flight Adventure, after he and his sister Lucy were set a challenge by parents Mike and Liz, who run Graphic Results, in Belper.
During the summer holidays, they asked their children to come up with an idea for a game based on characters created by the firm, called Mooey and his Mates.
Mooey's Flight Adventure is based on an idea pitched by Jack, based around his sister's adventures with her teddy bears.
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It is a flying game, where players help Mooey to fly his plane across jungles, deserts and snow-covered landscapes avoiding obstacles and collecting vehicle upgrades along the way.
Jack said: "The characters are based on Lucy's teddy bears. Mooey, Softie and Oscar are the central characters, with Mooey being the boss and taking charge.
"Mooey is Lucy's cuddly cow. I love planes, so I decided to bring the two together to create Mooey's Flight Adventure."
The company is now hoping the game will go on to be a worldwide hit after it recently went on sale through Apple's App Store.
Graphic Results also hopes it will be the first of many Mooey adventures.
Prior to launching the app, Mooey had built up a large following of more than 2,000 people through the social networking website Twitter.
The cartoon character also has his own website at www.mooeyandhismates.com, which sells a host of Mooey-branded merchandise, including mugs, aprons and iPhone covers.
Jack and Lucy recently had a stand at a two-day exhibition at the Roundhouse at Derby's Pride Park, where they personally sold Mooey gifts to the public.
Liz said: "We asked Jack and Lucy to come up with some ideas for apps as a special, fun project and were blown away with what they came back with.
"Jack imagined he was on Dragons' Den when he presented his idea drawn on a series of A3 sheets of paper stuck together to make a huge sheet with the whole concept drawn out from beginning to end.
"The first thing Jack said was 'I will answer any questions at the end of my presentation' – a true professional in the making!"
Dad Mike said: "The app market is a truly global market place and we see plenty of potential in Mooey and his ongoing adventures. You only have to look at the worldwide success of Angry Birds to see just how successful a simple idea can be.
"Perhaps the most important point, though, is that while Mooey and his mates has been a family project, we are also teaching Jack and Lucy about business in the real world and we are all having a lot of fun along the way.
"They have both been involved in the business since they were really little.
"This has meant the children experiencing the highs and lows of running a small business first-hand.
"After employing graduates and school-leavers in the past and seeing a distinct lack of commercial thinking and motivation, we were determined to give Jack and Lucy a good grounding in business and life that is not being taught at school and university level. It will certainly be a good addition to their CVs, running their own business at the ages of 11 and nine!"