Judges dig JCB's £5m exhibition
JCB's £5 million customer attraction - The Story of JCB - has won two top awards honouring design excellence.
The 2,500 square metre exhibition was opened a year ago at the World HQ, Rocester, and includes 14 zones which take the visitor on a journey through time, from the 1820s, when the Bamford family were blacksmiths in Uttoxeter through to the present day when JCB has 22 plants worldwide.
The first accolade was won at the Roses Creative Awards in Manchester where the exhibition secured Gold in the Exhibition/Point of Sale category. The Story of JCB also won gold in the Scottish Design Awards in the same category.
JCB Worldwide Marketing Director Matt McClurg said: “The team behind the development of The Story of JCB did a magnificent job and these awards are very well deserved. The exhibition plays a very important role in securing new business for JCB and since opening 20,000 people have visited and have been full of praise for what has been created.”
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