Nationwide says it is 'too early' to say when The Derbyshire brand will be gone for good
THE parent company of the Derbyshire Building Society has said it is too early to say whether the brand will disappear next year.
The Nationwide Building Society has previously confirmed that the Derbyshire name will go "over the next three to five years".
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Will the familiar Derbyshire name be gone from the high street by Easter?
But it has been rumoured that the brand could disappear by Easter.
When approached by the Derby Telegraph, Nationwide said: "It's too early to say when we will move all operations to the Nationwide brand."
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Earlier this year, shortly before Nationwide announced plans to close 10 branches of the Derbyshire, the society confirmed in its annual results statement that it would "migrate" all operations to the Nationwide brand.
In a question and answer session with the Derby Telegraph, Nationwide's group operations director, Matthew Wyles, said: "This will ensure that all our members, whether they are currently with Nationwide or The Derbyshire, will have access to a widest possible range of market-leading products and benefit from the extensive investment we are making to ensure it is quicker and easier for them to manage their finances."
There are 27 branches of the Derbyshire. The Nationwide has been unable to confirm whether any of these branches will close in the future or whether they will be rebranded.
The decision to close branches on August 31 angered many local savers.
Nationwide decided to shut the branches following a review of the business. It said it had identified which premises it wanted to shut after monitoring customer levels and profitability.
At the time, the Nationwide reiterated that, in the longer term, the Derbyshire brand would eventually be phased out.
Comments
by janine2011
Wednesday, December 26 2012, 7:35PM
“It was made very clear at some the meetings I was invited to by the Derbyshire that the takeover by Nationwide would result in the closure of the Derbyshire within a a couple of years. There was never intention of retaining the Derbyshire name. The day after the last meeting I closed all my Derbyshire accounts and took the money elsewhere, I was not the only one closing accounts.”
by PeteofBelper
Wednesday, December 26 2012, 11:52AM
“Well after the closure of the Derbyshire building society branches in Allestree and Duffield , maybe it is Nationwide who should rebrand, as it clearly is not a Nationwide brand anymore.
Looks like Nationwide is for "New Customers Only", doesnt give a hoot about existing Derbyshire customers.”