Peak District shopping centre changes name
A SHOPPING centre in the Peak District is re-branding in order to attract more customers.
Peak Village Outlet Shopping Village, at Rowsley, has changed its name to Peak Shopping Village.
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Richard Taylor, managing agent at Peak Shopping Village
Signage, logos and the centre's website are being updated to reflect the name change.
The changes are being rung by Richard Taylor, the centre’s managing agent, who took over in September.
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He said: “We have decided to remove the reference to ‘outlet’ in the name.
“We were concerned that customers could be disappointed if they came expecting outlet prices in every store.
“Peak Village performs much more than the role of the standard outlet or factory shop and we needed to be clear to our customers about that.
“It is a more unique shopping village experience that we are offering.”
4 Comments
by painter39
Wednesday, February 27 2013, 5:26PM
“So what is to be expected , absolute top prices for everything?”
by DerbyBorn
Wednesday, February 27 2013, 12:47PM
“Desperation!”
by Mr_Rational
Tuesday, February 26 2013, 8:33PM
“@Derby400
I suspect the rate for getting a story on the front page was beyond this guy's advertising/PR budget.”
by Derby400
Tuesday, February 26 2013, 7:56PM
“Fascinating - surprised this wasn't front page news”