Retail awards are a shop window for success
THE manager of an award-winning clothing store has hailed the Derby Retail Awards.
David Pykett manages George Brigdens, in Iron Gate, which won the best window display category in 2010 and 2011.
Now he is encouraging other retailers in the city to enter the competition, which was launched this week.
Mr Pykett said: "It's important to us and a prestigious award. There's nothing else like this in Derby."
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The competition aims to honour the best retailers in the city. Shops can apply for nine categories, which are: best store merchandising; best window display; best customer experience; best sales person; best store manager; best shopping break destination; best independent retailer; best multiple/national retailer; and best charity retailer. A tenth category this year is the Derby Telegraph customer choice award, which will be voted for by our readers.
Mr Pykett said the store would be entering the best window display category again. He said: "We won with our harvest theme in 2010 and in 2011 for our set of a men's drawing room.
"We pride ourselves with our window displays as well as how we conduct ourselves in the store and how we treat our customers. We like our displays to tell a story with detailed themes. A lot of thought goes into them."
The closing date for entries is Monday, February 25.
Entrants must submit no more than two pages of A4 paper addressing the specific criteria for the category, which can be found by visiting www.marketingderby. co.uk/retailawards.
Entries can be submitted via e-mail to events@ roundhouse-events.co.uk.
Alternatively, post entries to Derby Retail Awards 2013, c/o Roundhouse Events, The Roundhouse, Roundhouse Road, Pride Park, Derby, DE24 8JE.
Mr Pykett said he wanted to encourage retailers to enter the awards. "If you make the effort and if you are willing to go that little bit further, then get involved.
"Nowadays with the internet you've got to do some-thing to be noticed."