Rush writes open letter to fans as club think again on ticket prices
DERBY County have made a number of changes to season ticket prices for next season.
The pricing for seniors and the disabled has been reviewed following an angry response from some supporters to the initial prices.
Derby say they will stagger the increases on senior tickets over two seasons, meaning that fans will pay 50% of the increase next season, before moving to the recently advertised price the season afterwards.
For the disabled, the club will cap increases at Category D pricing (£300) but still offer the cheaper Category E pricing of £230. No disabled supporter, regardless of where they sit, will pay more than £300 next season.
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In an open letter to supporters, chief executive Sam Rush said: "I wanted to write to fans regarding season ticket pricing for next season, which I know has been a major issue for some.
"One thing that has become very clear to me even in these few weeks is that the juggling of club finances, growing commercial revenues, retaining our best players, acquiring quality additions and retaining the cheapest season tickets in the league is not an easy task.
"The analysis on our ticket pricing for all groups has been a work in progress for more than 12 months and the underlying purpose was to achieve a fairer system, full of options.
"We understand that value is important to fans but, also, we have to balance the club's need to drive ticket revenues. It is a fact that Derby County are behind many of our competitors when it comes to what we generate from a season ticket yield perspective."
Derby will contact all affected supporters about the changes.
Fans who have already bought a 2013-14 season ticket should contact the Digonex Ticket Office and they will be credited with the difference.