Rush writes open letter to fans as club think again on ticket prices
DERBY County have made a number of changes to season ticket prices for next season.
The pricing for seniors and the disabled has been reviewed following an angry response from some supporters to the initial prices.
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Sam Rush
Derby say they will stagger the increases on senior tickets over two seasons, meaning that fans will pay 50% of the increase next season, before moving to the recently advertised price the season afterwards.
For the disabled, the club will cap increases at Category D pricing (£300) but still offer the cheaper Category E pricing of £230. No disabled supporter, regardless of where they sit, will pay more than £300 next season.
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In an open letter to supporters, chief executive Sam Rush said: "I wanted to write to fans regarding season ticket pricing for next season, which I know has been a major issue for some.
"One thing that has become very clear to me even in these few weeks is that the juggling of club finances, growing commercial revenues, retaining our best players, acquiring quality additions and retaining the cheapest season tickets in the league is not an easy task.
"The analysis on our ticket pricing for all groups has been a work in progress for more than 12 months and the underlying purpose was to achieve a fairer system, full of options.
"We understand that value is important to fans but, also, we have to balance the club's need to drive ticket revenues. It is a fact that Derby County are behind many of our competitors when it comes to what we generate from a season ticket yield perspective."
Derby will contact all affected supporters about the changes.
Fans who have already bought a 2013-14 season ticket should contact the Digonex Ticket Office and they will be credited with the difference.
5 Comments
by dodcow
Thursday, February 28 2013, 6:57PM
“I was looking forward to a slightly reduced season ticket as I'm approaching sixty, however the changes to increase the seniors age to 65 is another of Rush's errors. I have checked the web and a number of clubs are still starting seniors at 60. I live on a pension so I will not be renewing my season ticket & doubt if I ever will again now. So much for loyalty after all the years I have supported the club!! The feeling about the tickets has not been well received but I don't think this board really know what Derby County are truly about.”
by gazzderby
Sunday, February 24 2013, 5:36PM
“DEAD RIGHT CHRIS, I KEEP GETTING BANNED BECAUSE OF MY ANTI BOARD VIEWS, YOURE NOT ALLOWED TO SAY ANYTHING AGAINST THEM, LOL, OR DEVIENTSEX, OR IBELELIEVEHESACOCK.
I DO BELIEVE THERES ONLY 3 OPTIONS WITH THOSE 2, THEY EITHER WORK FOR THE BOARD, THEYRE MORONS, OR THEYRE TOTAL IDIOTS......ITS GOT TO BE AT LEAST ONE OF THOSE OPTIONS”
by ibelieveido
Saturday, February 23 2013, 10:31AM
“What ARE you on about ?”
by chriscollis
Saturday, February 23 2013, 8:47AM
“Open letter from Derby County CEO Sam Rush reveals changes to some season ticket prices
My apologies I see it still there lower down, slightly different heading but exactly the same word for word ?
Why repeat it ?”
by chriscollis
Saturday, February 23 2013, 8:40AM
“WHY WAS THE 10 PREVIOUS COMMENTS ALL REMOVED ?????? CENSORSHIP ??????????
AS ALL THOSE COMMENTS WERE ANTI RUSH.”