Supporters voice concern at new ticket price policy at Derby County
Here is a selection of Derby County fans' views on the club's new season ticket prices, received by letter, email and from the website.
AFTER reading the Derby Telegraph’s report quoting Derby County chief executive Sam Rush on the season ticket increases, I would like to correct some points.
It stated that increases in my area, the East Stand, would be £30 to £35, so I was amazed that having received my early bird renewal price, it had increased to £75 and £85 if I do not renew by April 14.
That is a 37.5% increase for the year if I renew on time.
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Sam says it is still good value. Well I can tell you Sam, it is not as good value as last year.
This present ownership has managed to reduce the average attendance from around 29,000 to 21,000 in a relatively small number of years and the atmosphere has almost died.
I am sure that after Derby fans have received this year’s increases, attendances will reduce further.
It would seem that the fans are the ones who will be funding any new signings, not this present board.
Even some disabled people will have to pay more.
I am sure Sam will tell everyone the great value we get from our season tickets and how he has made all the increases, sorry “fair change”.
But fair to whom Sam? The present board or the loyal Derby fans?
I HAVE two season tickets in the East Stand which have been re-categorised from B to A. The increase from the current season is £75, rather more than the estimated £30 to £35.
As both my wife and I are living on pensions, we are unable to meet an increase of £150 for both tickets, which we have held for many years.
I feel sure the Rams will now lose many renewals after this betrayal of our faithfulness.
This feels very much like a “kick in the teeth” for supporters who, like myself, have followed the club since the 1940s and, at times, had to make hard choices in order to follow the club.
The attendances have decreased over the past two to three seasons by about 25% and I cannot help feeling that many more will now follow this trend, which will reduce revenue streams for the club and therefore reduce the possibility of financing the club into the Premier League.
My first reaction was anger but now just abject sadness.
SAM Rush was quoted as saying as a result of re-categorisation of East Stand Upper season tickets they would rise by £30 or £35.
As a senior, I paid £220 for my ticket in F Block and now, even with the early bird offer, I am being asked to pay £295, an increase of £75.
I am now seriously considering not renewing.
I CAN’T believe Derby County have done this to me again!
When I was approaching 54 some years ago I was looking forward to a time when I could purchase my season ticket as a “senior” when the range started at 55, then just before this time, they moved the goalposts and raised the age to 60. Now, as I approach 59 in a few days’ time and was looking forward to the “senior” season ticket at 60, lo and behold, they have done it again and moved it to 65!
As it is for everyone, money is tight but Derby County are not helping older people, they seem to do their very best for the younger element but we are loyal supporters too.
It seems I am destined not to get a senior season ticket.
I HAVE senior tickets in East Lower E Block, one of the re-categorised areas.
In your article, it stated that an increase of £30 to £35 would be imposed. On receipt of our renewal notification, it appears that the tickets have risen from £200 to £275 for next season – a rise of £75, not the £35 we expected.
A vast percentage increase is being imposed on the football club’s most loyal supporters (50 years).
What comment is being made about this totally unfair price rise?
Mrs E Gregory
CAN Mr Rush please tell me why mine and my wife’s season ticket in the East Stand have gone up by 25%. This must be the highest increase in the Football League.
You have certainly made your presence felt, especially when you said you do not take the supporters for granted in these difficult times.
It must be very hard for you and your associates when sitting round the boardroom table to decide who to hit the hardest.
Bringing prices in line with the West Stand is no reason to put the prices up.
I REACHED 60 in January, as did a couple of my friends who are also keen Rams fans.
When I received the season-pack it was as if I had been quoted a £160 price rise.
It’s true that Nottingham Forest and Leicester City changed the age band to 65 last year but at Leicester they exempted anyone who had already reached 60.
To drop it on people without warning was a huge own goal and does not bode well for Mr Rush’s management style.
I am sure that many fans who are around 60 will now walk away in protest.
In these austere times, a seat occupied by someone paying a discount is better than no occupant at all.
A SEASON ticket for £230 sounds very good value, similar to terracing prices, as I presume virtually everybody in the South Stand will be standing up throughout the games.
DERBY County keep telling us they are a forward-thinking club who do not think like the majority of other football clubs, yet here we go submitting to what they term as the “industry standard” of 65 for being a senior citizen.
I have to travel from the north of the county in order to see my team play at enormous expense and now I will have to pay even more the year after next.
I was looking forward as I knew I had only one more year to pay full price before becoming a senior citizen in Derby County’s eyes.
I am not someone who gets a downer on the board but I think the club are alienating a large part of the aging support.
I think now is the time to think seriously about my position as a season ticket holder.
MY renewal is £95 more expensive than last season, my son-in-law’s is £120-plus more. How does that fit in with Mr Rush’s statement of a £30 to £35 increase?
When we renewed last season, our seats were a category D, three rows back in the East Stand Lower Block D and as a senior, I paid £155. Next season they have been put in category C making my seat £250, nowhere near Mr Rush’s quote.
We get wet when it rains, as the roof does not cover us. Why would we want to pay the same rate to get drenched as someone who sits a bit further back in the dry?
I was happy to pay the lower rate and get wet. I have two choices – accept the increase and move higher up the stand (which I do not particularly want to do) or not renew.
THIS so-called “majority price freeze” has seen the cost of my ticket for 2013-2014 increase by £125.
I LIKE the idea of a Kop, largely because the acoustics of the ground give away fans a noise advantage.
However, this just reads like a halfway-house mess-up, with fans being asked to shift seats for the biggest games.
Good idea, poorly executed. Either do it and stop messing around, or don’t do it at all.
WHY have OAP tickets increased in price, while adult prices in the same area have not?
My seat will cost me an extra £45 – £2 a match – for next season.
Have we been loaded to offset the lowering of prices for young fans?
I can see the need to encourage young fans but I do question that this is being done at the expense of those who have supported the club for very many years, through thick and thin.
I KNOW a few 60-year-olds who travel 100 miles or more to see the Rams and a lower ticket price went towards fuel. So, doing what other greedy clubs do is not necessarily best for Derby County.
Industry standards? Poppycock.
AS a life-long Derby supporter, I am in full support of having Rams fans behind both goals. I believe this will enhance the atmosphere and give the team that added encouragement they sometimes need when things are not going to plan.
What I am not in favour of is making these fans move again when certain teams come to Pride Park. Why should they?
Just give the away support less tickets but enough to fill their new location.
If I had a season ticket behind the goal, I would want it for every game, not when it suits the club.
Concerned Rams fan
I HAVE not had a price rise, which I am grateful for, but the idea of moving to the South Stand sounds ridiculous. The price of £230 is very tempting. Is that the price to sit in the North Stand, or is the price low because fans will be forced to move for certain games?
It appears that the place nobody really wants to sit in is the South West corner. Why don’t we move the away fans there? That way there is no need to move fans around for the biggest games of the season.
I THINK the way this has been structured is bizarre.
It disregards senior and disabled supporters somewhat.
I understand the angle of trying to bring new young fans to Pride Park.
I predict that we may see a small decrease on this season’s attendances, given the demand-based pricing and an increase for many supporters’ season tickets.
I believe there will be quite a good uptake for season tickets for the South Stand, so they might claw a few back there.
When any company rethinks its strategy, they should never cheese off the lifeblood customers.
There will be an even louder cry from supporters for squad investment with this season-ticket policy, too. Just wait until the summer.
ATTENDANCES down 25% in last five years. Watch this trend continue with this season ticket announcement.
FINANCIAL loss of £8m and the fans cop the bill in season ticket hikes. No wonder the gates are dropping. What are we getting for the price increase? Well done to the owners. If Sam Rush wants to claw money back, take it off the under-performers in the team.
LOOKS like Sam Rush spoke to Government first – hit the disabled and the pensioners!
YET another angry season ticket holder who feels let down by Derby County.
As a senior citizen on pension credit, I now find that to renew my seat for 2013-14 I need to pay £130 more.
As a life-long supporter, who has sat and watched as gates get lower and lower, is this any way to encourage old and new bums on seats?
I STRONGLY believe the increase in prices for the disabled and some of the seniors is subsidising the cheaper parts of the ground.
I certainly will be giving my season ticket up and I’ll just pick and choose the games I want to see.
Other than that, the Brewers are another option.
IT’S a big hike for my season ticket, too.
What a response to reduced gates. Seems a surefire way to me to see the gates fall further.
I would love to know who this “majority” is who do not have an increase on their season tickets. Sounds very much like lawyer-speak, Mr Rush.
It is also a bit rich having to stump up for the price of a new season ticket before the old season finishes.
Derby County chief executive Sam Rush has been criticised by some supporters.