World’s dearest beef now on sale in Derby
A SUPERMARKET in Derby has become the first in the region to start selling the world’s most expensive beef.
Asda’s Spondon store, in Derby Road, has started stocking Wagyu meat.
The company is the first supermarket chain to sell the delicacy – and the Spondon store is one of only seven Asda outlets to have it.
The supermarket claims it is selling the most affordable Wagyu beef in the UK.
In Japan, where Wagyu beef originates, it costs about £155 a kilo.
In London stores such as Selfridges and Harrods, the meat can cost between £180 and £200 a kilo. Asda is selling it for £30 a kilo.
Yesterday(9), Wagyu rump, sirloin, rib-eye, fillet and burgers appeared at Spondon, where shoppers were invited to taste the meat.
Also in attendance was Andy Madeley, a master butcher with ABP, the beef business which supplies meat to Asda.
Mr Madeley said bringing Wagyu beef to Asda’s stores was the culmination of more than four years of hard work by ABP and the supermarket chain.
He said: “In the past, this beef has been out of the price range of the majority of people. It would also be fair to say that, outside of London, no-one is really aware of Wagyu beef.
“What we are doing is making this meat more accessible to the masses. The quality of the meat is exceptional.
“Due to the increased levels of fat marbling, the meat is the most tender and flavoursome beef money can buy.”
The word Wagyu literally means Japanese cow.
Because of Japan’s rugged terrain and isolated areas, different breeding and feeding techniques are used such as massaging or adding beer or sake to their feed.
The meat that is being sold in Asda comes from cattle that have been bred in Yorkshire by three farmers.
They started with a Wagyu bull, called Blackgold Shogun, and a herd of Holstein-Friesian cows.
Together they created 1,500 cattle, which are the ones that are now being sold at Asda.
He said: “The massaging of the meat was done because in Japan these animals were kept in very cramped conditions – so they were massaged to stop their muscles from cramping.
“And the reason they were given beer was because the conditions on these farms were so dry that they struggled to grow feed for the cattle.
“We don’t give our cattle beer but we do feed them a mix which contains hops.”
Mr Madeley, who trains Asda butchers to run meat counters, said the meat must be cooked correctly – otherwise the customer’s hard-earned cash would be wasted.
He said: “The best way to cook it is to pan-fry it. You get the pan nice and hot. It has to be remembered that the meat itself already has a high level of fat in it already so you do not need a lot of oil.
“You then flash fry it for a couple of minutes. The idea is to make sure you retain all the juices.”
What does it taste like?
Wagyu beef is an exotic and delicious delicacy.
It is very rich and full in flavour. The meat is also soft and tender. The melt-in-your-mouth texture and intense taste for which it is renowned is down to the very thin ribbons of fat which create that unusual marbling effect on the meat. This makes the cut highly succulent and juicy and sets it apart from your usual supermarket sirloin.
Wagyu beef would be delectable in a stir-fry or with chips and would make a luxury addition to the Sunday roast.