Young entrepreneur creating books of children's artwork
A DERBY entrepreneur has launched a business which allows parents to create "photo books" of their children's artwork.
Shaun Pollard, 22, of Allestree, has launched his business, Little Arty Hands, which takes treasured pictures created by youngsters and puts them all into one book.
Photo books are a multi-million-pound industry, with about 1.2 million created in the UK a year – of which 1.1 million are created online.
They involve the customer creating their own photo book on a computer, inputting the pictures themselves. They then send off all the data, which is then put into a hardback book format.
Business Cards From Only £10.95 Delivered www.myprint-247.co.ukView details
Our heavyweight cards have FREE UV silk coating, FREE next day delivery & VAT included. Choose from 1000's of pre-designed templates or upload your own artwork. Orders dispatched within 24hrs.
Terms: Visit our site for more products: Business Cards, Compliment Slips, Letterheads, Leaflets, Postcards, Posters & much more. All items are free next day delivery. www.myprint-247.co.uk
Contact: 01858 468192
Valid until: Friday, May 31 2013
The concept is popular with people looking to create family albums and books which document occasions such as weddings.
But Shaun believes he has spotted a gap in the market by aiming his business specifically at parents who want to preserve the artwork of their children.
He has set up www.little artyhands.co.uk, which will go live next month. The website will allow customers to choose the colour of the book, add artwork and titles and even design the front page.
Shaun said: "My website is different to all the big companies out there. The site has been designed to allow parents to preserve their children's artwork in a hardback book format.
"The whole site is designed with this purpose in mind. I conducted research into what colours children use in their artwork most frequently.
"The information I found out affected the paper choice the books are printed on.
"Also, the printer used to print the books has been specifically picked with children's artwork in mind.
"I'm aiming for a niche sector of the photo book market, unlike the larger companies, which primarily focus on the photo part of the market.
"Therefore, their whole business, including the paper and printer choices, will have been focused on the photo segment of the market.
"At the start, I didn't realise how complex printing can be. When you print photos opposed to children's artwork, the colours used and tones are completely different."
Shaun's business has the backing of one of Derby's most successful entrepreneurs – Perween Warsi, the founder and chief executive of Derby-based ready meals firm S&A Foods.
The multi-millionaire has mentored Shaun and given him business advice following a chance meeting.
She said: "Like all good entrepreneurs, Shaun has identified an opportunity in the market. Enabling parents to save their children's drawings and sketches via a website in a book format is a fantastic idea and would make a great present for friends and family."
Shaun said: "It's amazing to have someone of Mrs Warsi's calibre advising me. The level of generosity she and her team have shown me is inspiring.
"We only met by chance when I was in Westfield last year and I spotted her. A few weeks earlier, she had appeared on The Apprentice: You're Fired programme, so I was relatively confident it was her. I asked her if she would mentor me and it started from there."
Mrs Warsi said: "Like most entrepreneurs, Shaun has a strong sense of determination and an absolute conviction that he will succeed.
"I admire his confidence. It is early days but, if his passion for business is anything to go by, he'll enjoy success.
"My role is an advisory one which enables Shaun to think and act independently as he strives for the success that all entrepreneurs seek."