No need to change name of well-known Silk Mill
ALMOST exactly 12 months ago (Derby Telegraph January 20, 2012) you carried the headline "Historic Silk Mill to be renamed The Engine as part of overhaul".
When announced, this proposed name change found little support from most locals interested in our heritage, who generally felt it should still be "The Silk Mill" – as indeed it was when built by John Lombe in about 1718.
It was, in fact, amongst the earliest – if not the first – of all factories and pre-empted the works of the likes of Arkwright and Strutt by many decades, and even perhaps played a part in launching the Industrial Revolution. I can just imagine a visitor asking for directions to "The Engine" getting the response, "Oh – you mean the Silk Mill!"
As was mentioned previously, if you Google "silk mill", six of the hits on the first page take you to the Derby Silk Mill.
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A similar search for "engine", I found, reveals a definition that it is "a machine designed to convert energy into useful mechanical motion" and hence continues into essentially automotive related links.
Are the city fathers still pursuing this strange concept of rebranding the Silk Mill?
The existing brand is well known world wide – surely we should continue to maximise on this!
Alan Gifford
Trustee – Press Officer, Heage Windmill Society
Comments
by Derby_born
Sunday, January 20 2013, 12:27PM
“A simple experiment, Google "silk mill" and numerous silk mills appear in the results, the top of the list is Derby Silk Mill, with dozens more references to Derby Industrial Museum, World Heritage sites, the industrial revolution and a more general history of Derby.
Google "engine" and you get loads of information about engines, the top of the list is a marketing company called "Engine", followed by several websites explaining engineering principles.
It ain't broke! So don't try to fix it!”