The origins of Origination
HAVING undertaken a print apprenticeship and studied graphic design, David Leatt started his career in the newspaper industry.
He first went to work for the Burton Mail before moving up the ladder to the Derby Telegraph.
In 1985, he was asked to explore new technology and went to Brighton to see a demonstration of an Apple Macintosh with a floppy disk drive and a whopping 80mb of storage. He was so impressed that he left the paper and bought his own machine.
At the time, newspapers, magazines and advertising agencies would produce pages laid out on boards.
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David says: "When you're cutting and pasting, more material ends up on your elbow than on the pages."
He knocked on the doors of all the major advertising agencies in the area and McConnells, in Uttoxeter New Road, offered him office space. Working for McConnells, David got experience of campaigns for significant national clients.
In 1988, Origination was launched properly and became a business in its own right.
David said: "When we were based in the attic at McConnells, it was difficult to bring our own clients so we moved to offices in Alfreton Road."
The business also invested £40,000 in new equipment.
"At that time it was enough to buy a four-bed detached house so it was a big risk," says David.
It paid off with publishers coming to Origination for its expertise in putting together pages.
In the early 1990s, the pages of national magazines such as Wish You Were Here, Football Italia and Countdown were being planned by Origination in Derby. The company also started working on Derby County programmes and began a long association with the club.
The company now offers branding and marketing across digital, film and print media.
In recent years, the company has continued its association with sport, working with the FA on a campaign to help regulate coaching for children, British Swimming's efforts to encourage paralympic swimmers, Hippo Golf and rebranding Derbyshire County Cricket Club.
Other clients include A1 Comms, the University of Derby and global engineering firm Doncasters.
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